NEWBOFAAdvertising & Brand · Est. 2025
— What we do

Strategy and placement, on one desk.

Four capabilities, planned together and delivered by the same senior team — so the idea and the media buy are built for each other, not stitched together after the fact.

A studio table covered with positioning worksheets, audience maps, colour chips and a marked-up brand brief under warm light. 01 · Strategy
Service 01

Brand Marketing Planning

Before a single placement, we build the strategic architecture: who you're for, why you win, and the plan that turns that into a year of coordinated marketing. It's the spine every campaign hangs from.

  • Market & competitor audit
  • Positioning & messaging
  • Audience segmentation
  • Marketing roadmap
  • Budget architecture
A media planning dashboard on a laptop beside a printed flight schedule and channel allocation grid on a warm oak desk. 02 · Placement
Service 02

Media Planning & Placement

We choose the channels, allocate the budget and run the buy — paid social, search, programmatic display, native and publisher-direct — managed end to end by the people who planned it. No lost intent between the plan and the placement.

  • Channel & budget planning
  • Programmatic & RTB
  • Paid social & search
  • Publisher-direct buys
  • Flighting & pacing
Printed advertising concepts, headline options and layout sketches pinned on a wall, art-directed in a warm palette. 03 · Creative
Service 03

Campaign & Creative Direction

Concepts, message frameworks and art direction built for the exact placements they'll run in. We design creative that survives the scroll — and adapt it, cut by cut, to every format the plan calls for.

  • Campaign concepts
  • Art direction
  • Copy systems
  • Format adaptation
  • Asset production oversight
Performance charts and attribution reports printed and spread across a desk with a highlighter and notes in the margins. 04 · Performance
Service 04

Performance & Analytics

We instrument every campaign, connect spend to outcomes, and report plainly — the wins and the misses. Each read-out feeds the next plan, so your marketing compounds instead of resetting.

  • Tracking & tagging
  • Attribution modelling
  • Dashboards
  • Optimisation cycles
  • Executive reporting
— How we engage

Three ways to work with us.

Every engagement is scoped to your goal after a conversation. These are the shapes it usually takes — pricing follows the brief, never a menu.

MODEL A

The Plan

A fixed-scope strategy and media plan you can run yourself or hand to any team. Positioning, channel mix, budget and measurement framework, delivered as a working document.

MODEL B

The Campaign

Planning, creative direction and full placement for a launch or flight — scoped to a defined window and a defined goal, measured against it, start to finish.

MODEL C

The Partnership

An ongoing, always-on retainer where we act as your outsourced planning and placement desk — a small number of these run at a time, to keep every one senior.

— Good questions

Before you enquire.

Who do you work best with?

Internet, IT and media companies — from funded startups placing a launch to established platforms who want their spend to think harder. If attention is expensive in your market and your budget needs to be defended, we're a good fit.

Do you buy the media, or just plan it?

Both, and that's the point. We can deliver a stand-alone plan, but our preference — and where the results come from — is planning and placing together, so nothing is lost in the hand-off.

How is pricing structured?

Every engagement is scoped and quoted after a first conversation about your goal, market and budget. We don't publish a price list because we don't sell off a menu — the plan sets the price. Request a plan and we'll come back with a clear proposal.

How quickly can you start?

We reply to every enquiry within one business day and can usually begin discovery within two weeks, depending on current commitments. We keep our client list small on purpose, so timelines stay honest.

Where are you based, and who will I work with?

We're in Denver, Colorado, and we work with clients across the United States. You'll work directly with the senior team that plans your account — no junior hand-offs — under the direction of our founder, Bo Shao.

— Ready when you are

Tell us the goal. We'll bring the plan.