— Selected work

Plans, placed. Numbers, moved.

A selection of engagements from our first year. Client names are held in confidence; the strategy, the placement and the outcomes are exactly as delivered.

A laptop and printed media schedule on a warm oak desk showing a B2B software launch campaign in progress.

SaaS · Launch

Case Study 01

A quiet SaaS launch, loudly received

A developer-tools startup was entering a market thick with better-funded rivals. We resisted the urge to go broad. Instead we rebuilt the positioning around one sharp, provable claim, then concentrated the entire launch budget on a tight programmatic and paid-search plan aimed only at accounts that fit the profile.

3.1×

Qualified sign-ups vs. goal

−38%

Cost per qualified lead

6 wk

From brief to live

"They talked us out of half the channels we'd budgeted for — and it was the best advice we got all year." — Founder

✳

Media · Rebrand

Case Study 02

Rebranding a media network for the scroll

An independent digital publisher had good audience numbers and a scattered identity. We built a coherent brand system, then designed an always-on media plan that treated their owned inventory and paid channels as a single funnel — using paid reach to grow the audience that fed their sponsorship business.

+62%

Return visitor rate

2.4×

Sponsor renewal value

−21%

Blended cost per visit

"For the first time, our brand and our media buying were telling the same story." — Head of Revenue

✳

A phone showing a consumer app beside printed campaign performance charts and channel notes on a warm textured surface.

Consumer · Growth

Case Study 03

Finding the profitable audience for a consumer app

A subscription app was buying growth everywhere and keeping it nowhere. We rebuilt the measurement first, isolated the two audience segments that actually retained, and rewrote the media plan and creative to speak only to them — cutting spend while lifting the numbers that pay rent.

+44%

Day-30 retention

−29%

Blended acquisition cost

1.9×

90-day return on ad spend

"They deleted our worst-performing campaigns and somehow our growth went up." — Marketing Lead

— The thread

Every one of these started the same way: a sharper idea, a smaller list of channels, and a plan we could measure.

NEWBOFA LTD · Denver, since 2025

— What clients say

Trusted with the budget that matters.

They treated our media budget like it was their own money — sceptical, precise, and impossible to waste.

Head of Growth · Enterprise IT platform, San Francisco

The plan was the first one I'd ever been given that I could actually defend to my board, line by line.

VP Marketing · B2B software, Austin

Senior people, on our account, every week. It's rarer than it should be, and it showed in the work.

Co-founder · Consumer app, Denver

They said no to spend more often than yes. That's how I knew we could trust the yeses.

Director of Revenue · Digital media network

— Your turn

Bring us a number you want to move.

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